Kestrel AMS is an artwork management & workflow solution that has been created and developed by Pinnaculum specifically to address the artwork challenges faced by the Healthcare sector. It provides speed, efficiency and control to your artwork management process, whether for packaging components or sales and marketing materials.

Kestrel AMS has an intuitive, easy to use interface that delivers an automated end to end artwork management solution, providing visibility of artwork assets and the tools to measure performance in all elements of the process.

Kestrel AMS has been built utilising a web enabled platform, offering 24/7 access to all its stakeholders. It has a SQL database at its core, enabling customised interfaces with internal systems.

Built to exacting GAMP standards, ensuring Quality Assurance and compliance requirements are met, Kestrel AMS can form part of a CFR 21-11 compliant solution that can stand alone or interface with existing ERP and supply chain planning systems.

In addition, Pinnaculum’s wide ranging knowledge of the latest technologies means sound advice and effective implementation from an independent voice in areas as varied as barcode implementation and exploitation, proof-reading and comparator systems, Braille creation and checking and XML automated artwork generation.


Pinnaculum provides a best practice artwork creation, management and review & approval service for packaging or sales and marketing materials. This can either augment clients’ in-house provision or offer an external alternative. Our best practice approach and expertise delivers cost savings and speed to market, as well as ensuring labelling change implementation compliance and/or marketing material quality control for our clients. 

  • Internal peaks and troughs in demand and workload are no longer an issue, allowing our customers to focus on their core business.
  • Pinnaculum’s quality driven processes and methodologies minimise errors, thus mitigating product recall and rework risks and the impact they can bring to healthcare companies and their reputation.
  • Pinnaculum’s processes and digital media catalogues route design and artwork for review & approval, enabling delivery against tight deadlines to be achieved with the confidence that all stakeholders have completed their review and approval responsibilities.


Pinnaculum’s extensive knowledge and experience can be utilised to review your existing artwork management processes and service provision, whether in-house or external. We can audit component printers or manufacturers and their artwork processes, or if your consultancy requirements extend further, Pinnaculum can deliver a whole plethora of additional consultancy services to optimise process, and assist your internal resources at times of stretch.


To supplement our pack and artwork management offerings, we have an in-house creative team with a portfolio of pharmaceutical and life sciences work that produces results for clients, pure and simple. Our designers, art directors, copywriters and marketing consultants can deliver unrivalled creativity and control to your corporate and product branding, packaging livery, brochures, detail aids and web presence. We can also advise and deliver on direct mail campaigning, exhibition stands, digital and litho print and digital asset management.

Call or mail to arrange to see our creative portfolio.